Strode Road

The sign makers' Story

Retained elements of a former sign-maker's factory give historic character to modern warehouse-style living, one floor above pre-application advice.

Development
15 units + 680 sqft retail
Density
103 units/ha
Gdv
£6.2m

Added value

3 units extra / £1.7m gdv

A BIT MORE DETAIL

A piece of the historic landscape on Strode Road will be saved and incorporated as a sculptural object, as part of a new housing development in Willesden Green. The last remaining wall of the Garnier Signs factory, built in the 1890s, will be preserved as part of a proposal to create 12 apartments and 6 two-storey mews houses. This helps to tell a story about the complex layered history of the area and draw attention to this last fragment that has survived a period of huge change over the course of the last century, while still providing much-needed high-quality housing.

The brownfield land has most recently been used for a carwash but even that has been closed for the past 10 years. Following its demolition, the housing will slot into the backland site left behind, which has been carefully designed to prevent overlooking into neighbouring properties and therefore reduce the impact on existing residents. The dual aspect apartments are wrapped in a façade that features a series of changing pitched roofs, referencing the adjacent Imam al-Jawad Centre, with an ocular window that matches too.

The mews houses are inspired by the long, low form of the warehouse that occupied the site previously. This is then cut into sections like slices from a loaf of bread to create individual properties, with terraces between them which in turn brings additional light inside. The south-facing houses have been aligned to receive an abundance of sunlight to the rear with angled walls that moderate overlooking, without reducing views for the occupants.

Strode Road